It’s always beneficial for marketers to keep sharing their social media and content marketing updates online. Our weekly summary continues as we pull together 10 blogs that could be useful to others and help improve our marketing skills:
1. Finance and content marketing go great together, says Barry Lowenthal:
Barry believes that the focus on engagement within content marketing is perfect for financial-services advisors and he explains how experts in finance already understand the value of great content.
2. How to build a content marketing strategy, by Stephanie Chang:
Stephanie helps marketers by showing us a framework of how to start building your content marketing strategy for both your own site and your clients. She reveals 6 clear steps to develop your approach as well as including some great examples of content marketing.
3. Match your strengths with what actually gets results, says Marcus Taylor:
Marcus gives us 6 principles that will lead to great content marketing and make you stand out from other marketers. Some examples include creating unique content and being ambitious with everything you do.
4. Create a better business blog by partnering with a content marketing agency, from Justin Fishaw:
Justin believes that in order to maintain a successful business blog you should hire a content marketing agency. He outlines 5 ways in which this can lead to better blogging, one of them being that content marketing agencies have access to more resources.
5. 6 emerging content marketing trends, from Rebecca Lieb:
Rebecca reveals some of the newest content marketing trends. One interesting observation she makes is that the meaning of content is becoming increasingly digital and marketing relationships often revolve around technology and the digital world.
6. How to improve your blogging, content and social media metrics, by Renilde De Wit:
This is an interesting article providing us with 10 blogging, content and social media metrics and ways we can make them better. Some of these consist of social media referrals and blog readership.
7. Lessons from those in the social media marketing world conference, by Sasha Zinevych:
Sasha reveals 7 lessons from marketing experts that are valuable for success from the social media marketing conference this year. She highlights some of the best tips and advice she managed to gain from the conference.
8. Helpful social monitoring tools for business, from Siv Rauv:
Siv provides us with 5 social tools that she believes will help monitor your business. Some of these relate to TweetStats which help you monitor your twitter trends and BuzzFeed which allows you to see what content is being shared the most across the internet.
9. The authenticity of social media is rapidly declining, says Augie Ray:
Augie shows us how social media has changed many brand’s approaches to marketing and it’s sometimes not for the better. He believes that ‘old fashioned’ marketing still matters and many brands are now failing to build trusted networks and valuable content.
10. Social media v’s Journalism, by Karen Fratti:
Karen writes about how social media and journalism are often competing to release new information. She explains how journalists need to keep up with social media and concludes that despite competition, they in fact work well together.
Have you read any memorable social media and content marketing blog posts this week? Contact me if you have @Megwhdigital.
The post 10 inspiring content marketing and social media blog posts from this week appeared first on Content Marketing Daily.
